Assignment: Forever change National Fry Day to be on a Friday (get it)
Task: Creative Direction
Company: Fitzco
Results: 700M+ earned impressions. Award fries with that:
Atlanta Addy’s / Consumer campaign / Gold
Atlanta Addy’s / Outdoor Board Campaign / Gold
Atlanta Addy’s/ Online-Interactive Campaign / Gold
Atlanta Addy’s / Fryday to Friday/Campaign / Silver
Effies / Fryday to Friday / Finalist
ADC / Finalist
Shorty’s / Innovative media buying / Silver
Shorty’s / Restaurants / Finalist
Shorty’s / Local campaign / Finalist
Fun Fact: Did you know the National Day Calendar (yeah the one where they’re like it’s National Tapioca Day…) is run by basically one dude in North Dakota? Me neither.
FUN FACT: CBS Sunday Morning was not apart of the media pitches, they covered the story organically which was the coolest part of this whole project, mostly cause that’s what you’ll find me watching every Sunday morning.