Assignment: Help grow the game of golf with Southern Company’s sponsorship if the PGA Tour
Task: Creative Direction
Company: Fitzco
Results: Two schools golf teams got some really dope uniforms and sponsorship. Nothing better than that.
The Deets: The paths that golf can lead you to are limitless. In support of Southern Company’s PGA TOUR Championship sponsorship, we wanted to spotlight the many ways the company is helping to grow and diversify the game in their own backyard.
We filmed this spot at Charlie Yates, the public golf course that Southern Company helps fund just down the street from the East Lake Country Club, where the TOUR Championship is played. The spot features real, local First Tee, Drew Charter, and Morehouse golfers.
The narrator is Olajuwon Ajanaku, Morehouse golf alumni and founder of Eastside Golf – the hottest golf apparel brand designed to make golf more attractive to the younger generation
