Assignment: Show driver’s why it’s important to examine their headlights.
Task: Creative Direction, art direction, brand design
Company: Fitzco
Results: ADC / Finalist
The Deets: We designed the world's first "eye exam" for cars and put it in the middle of the desert during the darkest time of the year. Then, during CES, we invited drivers to come compare their current headlights against a set of new SYLVANIA bulbs using our custom-built, first-of-its-kind automotive phoropter.
At the end of the exam, we showed participants how easy it is (in most cars) to change their own headlights themselves. No mechanic. No special tools. Done in under 20 minutes.
To increase our reach, we offered an at-home version of the exam, including a headlight restoration kit and a free set of SYLVANIA's top-of-the-line headlight bulbs selected specifically for your vehicle make and model.
