Assignment: Brand campaign that focuses on “off-peak” usage
Task: Creative Direction
Company: Fitzco
The Deets: Off-peak is basically all the times you never think to hail a ride. When you’re running errands, going on a date, going to class…or anything else Mon-Thu 9 am to 5 pm. This campaign was to promote usage during these times, who wouldn’t want a self-driving car that drops you off, waits nearby, lets you control the music, air and gives you full privacy.
Out Of Home
YouTube Pre-Roll and Paid Support:
We concepted and executed the first humanity driven imagery for Waymo and sold the shot list in using a stories template. We wanted to sell in that we were following these stories and what true off-peak usage would look and feel like.
Young Love in a Waymo Story
Young Love in a Waymo Final Images
