Assignment: Brand a new collation and launch campaign promoting each member.
Task: Creative Direction, Design, Art Direction
Company: Edelman
The Deets: Atlanta Cultural Destinations is a collation of Atlanta tourist and cultural businesses that were looking for a new way to inspire people to visit their attractions. #ATLCurious. How to get each business represented and create curiosity for those who saw these ads was a challenge, but like these ads, Atlanta is a collage of unique things and people that has to be explored in order to understand what makes our city so great.
Each ad is a collage of various Atlanta history and iconic visuals, all while also giving nods to the businesses that are included in the collation.
LOGO & WORDMARK
CAMPAIGN MEDIA
BRAND BOOK
