Assignment: Show French’s Mustard can be good on anything
Task: Creative Direction
Company: Fitzco
Results: 227M earned media impressions, an everlasting loyalty of one fanbase to another, oh and some awards:
Atlanta Addy’s / Apparel / Gold
Regional Addy’s / Apparel / Gold
National Addy’s / Apparel / Gold
Shorty’s / Art Direction / Overall Winner
Shorty’s / Food and Bev / Bronze
Shorty’s / Multi-Platform Partnership / Finalist
Shorty’s / Earned Media / Finalist
Webby’s / Best community engagement / Finalist
Webby’s / Best Viral PR campaign / Finalist
It all started when this happened.
So we made UT’s biggest player a custom pair of Nike Mustard Air Force 1’s (Hendon Hooker, Heisman Candidate).
It got called “The Best NIL Deal Ever”…that was pretty neat.
The Nike’s were custom and hand-done. I always wanted to make a Nike custom so it was fun to be the one to design and hand paint these.
Hendon signed a few collector’s items for fans.
The universe gave us another great opportunity when UT played Clemson in the Orange Bowl so we made another once in a lifetime custom. This time our own special UT Orange French’s Mustard Bottle.
