Assignment: Show French’s Mustard can be good on anything
Task: Creative Direction
Company: Fitzco
Results: 5.1 billion impressions, 15 mins of tangy viral fame, Top of Google’s search list
Shorty’s / Art Direction / Winner & Audience Honor
Shorty’s / Images / Winner
Shorty’s / Earned Media / Finalist
Shorty’s / Consumer Brand / Finalist
Shorty’s / Brand Partnership / Finalist
